In this week's edition of Local Whiteboard Friday, David Mihm sheds some light on the complicated process that Google uses to create its business listings. In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019. They measure this pogo-sticking, and they come up with essentially, this is a very simplistic representation of what actually happens, but X% of people pogo stick away from IT Boston in their first 5 seconds of visiting the site, Y% do it for this BuzzFeed page, and Z% do it for IT 101. Helping Google Navigate Your Site More Efficiently — Whiteboard Friday. D. So down here, and honestly this section deserves its own whiteboard, after you've done this and maybe you've written down 70 ideas based on, oh wow, we're able to zoom out and think about all kinds of stuff, so much comes to mind, think about emotion. This is Will Critchlow, founder and CEO. I think Facebook is somewhere between 15% and 30% of the traffic that Google's driving. In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword research that are easy to fix, many of which come from metrics like search volume, click-through rate, and difficulty. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, I (Scott) walk you through what to do if you find yourself the victim of copyright infringement. Whiteboard Friday. I would urge you to design generally with the searcher in mind and if you can fit in the business goal, that is ideal. Moz Pro Your all-in-one suite of SEO essentials. They do have bounce rate. Cyber SaleClick on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. New Feature: Moz ProIt's self-reinforcing. In today’s episode, Tom goes over some of the new threats to Google from recent advances in machine. Welcome to another edition of Whiteboard Friday. Rand mentioned internal linking a few months ago before Penguin even hit, back when we were. What I've seen sometimes is oh, man, it could save me tons of time if I just use a wildcard and redirect all of these pages to the homepage or to the blog homepage or something like that. Live & Dare's Benefits of Meditation (ranks for Meditation Benefits) Short-form evergreen content and articles. The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. Or you can play it in the player. Part 2: Six Practical Ways to Implement Data Storytelling in Your Consulting - Actionable examples, tips, and best practices for implementing data storytelling. Preferably, if you can, you actually want to turn the test on and off for the same kinds of pages. Whiteboard Friday. You use that subdomain to segment the language and country targeting. In this episode of Whiteboard Friday, Dana shows you why Audiences can be useful for reporting on other areas of your marketing efforts as well. However, many of our client's needs don't seem to be. Large Language Models have taken the world by storm in recent months. 3. In order to identify sources of links that are delivering link equity, I set the parameters above the list as follows: Link type - Follow, Links Status - Active. Discover the most popular features and get to know the dos and don'ts when creating local landing pages. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In here, we need to: Click "Channel Groupings," select "Create a custom channel grouping". Then, we were able to. Jim Collin's Piece on Big, Hairy, Audacious Goals (ranks for BHAG) Long-form articles. I'm Cyrus Shepard. Keyword Explorer: The most accurate keyword research tool on the market, explore over 500 million keyword ideas for your site. Tom Mansell. We're getting ready for a new year, a new year of SEO strategies. Compare SEO Products. Click the "View" link inside the "Audiences" box. They have en. You find resources that list Xs, and there's usually either an author or some process for submission, but you don't have to beg for links. 15 SEO Best Practices for Structuring URLs. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. He identifies three specific types of. You go in and you take a look at every single tag, every single trigger, and every single variable. I highly. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Now, we've built hundreds of these over the years at Aira. We wrote the blog on SEO — literally. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Presented here are five advanced tactics that get you. Branding | Whiteboard Friday. "The wonderful world of AI is changing rapidly. Ensure a Flawless GA4 Setup and. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years. The Greatest Misconception in Content Marketing. It's also a review type of content. I wanted to share something with you that has been really powerful for the businesses we've been working with in the last year or so about building community. In this Whiteboard Friday, Rand shares five tactics to help you earn equity-passing followed links using traditionally nofollow-only platforms. sell, and agencies and in-house teams come under more pressure to get more results, with limited budgets. Whiteboard Friday was the second or third result there, meaning, they've seen that I've done searches around SEOmoz before and around SEO in general. We are talking about 21 smart Google SEO tips for 2021. Creating the Right Marketing Mix. This week we're chatting about finding sites that your audience visits so that you can better market to them. To get started you will need to set up a GA4 property and install your Google tag on your site using a GA4 Configuration Tag or the json tag. You can see Wikipedia doing this. Part 2: Six Practical Ways to Implement Data Storytelling in Your Consulting - Actionable examples, tips, and best practices for implementing data storytelling. Thirty-five percent for position one gets us about 2,300 clicks a month or 27,000 clicks a year. Since then, it's grown to millions of views and the videos have helped trained thousands of SEOs. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Machine learning — a branch of artificial intelligence that studies the automatic improvement of computer algorithms — might seem far outside the scope of your SEO work. The fourth and final thing that you need to focus on is optimizing for the medium. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Configure custom events (if needed. Since then, it's grown to millions of views and the videos have helped trained thousands of SEOs. Repeatable content ideas. 2. 6. 1. Firstly: Behavior > Site Content > All Pages > Paste in your URL. Want to learn how Moz shoots Whiteboard Friday? Pick up some awesome tips on shooting, lighting, and editing whiteboard presentations. Optimize for the business goal without sacrificing one and two. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. The mission of our lighting setup is threefold: 1. Areej discusses site architecture optimization for seasonality in this edition of Whiteboard Friday. This week, Shawn talks you through the ways your site structure, your sitemaps, and Google Search Console work together to help Google crawl. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Optimize for page speed. Damage their search engine rankings. Every test should be repeatable and repeated multiple times. Earlier this week we launched our brand-new link building tool, and we're happy to say that Link Explorer addresses and improves upon a lot of the big problems that have plagued our legacy link tool,. Across the board, what we've seen is that paid searches on average, in all of Google, gets between 2% and 3% of all clicks, of all searches result in a paid click. In today’s episode of Whiteboard Friday, Moz’s own SEO expert, Tom Capper, talks about the untapped organic traffic opportunity that is Google Discover. Moz 157,545 followers 5mo Report this post Are you using rank tracking to measure the success of your SEO efforts? 🕵️ While that works well for most types of SERPs, it's not as useful for. py knows where the executable dir is, so for manual testing it points MOZ_GMP_PATH to $ (BIN)/gmp-fake. Good, unique content. The key focus is on asking yourself when your business’s peak periods occur and strategically planning before. This week we're going to chat about something that I really have a problem with in the SEO world, and that is the phrase "good, unique content. 1. Whiteboard Friday. You can see the "Resources" section on the left side menu. In fact, I think a natural link profile only has a small subset of its links coming with anchor text rich keywords. Part 1: Beginner’s Guide to Data Storytelling for Digital Marketing Consultants and Analysts - Elements, skills, and components of action-provoking data stories. Moz was the first & remains the most trusted SEO company. In this week's Whiteboard Friday, we are covering some advanced techniques that you can use to optimize your landing pages. In the first chapter of this series, we dug into the search behavior on TikTok and why it should matter to SEOs. Moz offers. Today we're talking about link building, one of my favorite areas in SEO. So A has the section about whiteboard pens at the top, but B puts the section about whiteboard pens toward the bottom, and they put the section about whiteboards themselves up at the top. The image caption. Create exit portals where users will drop off. If you haven't added the remarketing search snippet to your site, you'll want to select "Define a list of visitors by placing a new tag on your site. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. Keep it succinct. If one of your goals is to build up subscribers, like Whiteboard Friday where people know it and they've heard of it, they have a brand association with it, it's called Whiteboard Friday, it should. You know, give a percentage that you would assign if you were giving an overall assessment of the importance of this factor in Google's ranking algorithm. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. It took us a grand total of 15 minutes to get ~50 locations set up in the platform and ready for distributing data. Google's "Freshness" Update. AI — Whiteboard Friday. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. They don't know whether to direct the link metrics (trust, authority, anchor text, link equity, etc. Configure Enhanced Measurements. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. My Favorite 5 Analytics Dashboards. In today's Whiteboard Friday, Moz. 🎯 Learn how in this new episode of Whiteboard Friday, with Alisa Scharf. It's such an easy thing to do. The biggest challenges of shooting in front of a whiteboard are the reflections and glare. Now people say, yes, you should link to topically relevant pages. With that in mind, Moz’s own SEO Manager, Kavi Kardos, is going to give you the numbers and the talking points you need to justify the return on investment of your SEO work. Recently at MozCon we launched a new metric, Brand Authority, and in this Whiteboard Friday I just want to briefly explain why we think this is important, why we. Best. e. When it's one-to-one, you get one link per guitar. It's 2015. In today's Whiteboard Friday, Moz associate (and long-time community member) Gianluca Fiorelli explains how we can use topical hubs and an entity-based approach to tell Google about connections it might otherwise have missed. High-Value Tactics, Future-Proof Link Building. Moz API Power your SEO with our index of over 44 trillion links. It's 2012 and we're going to kick it off by examining the intricacies that revolve around anchor text. We're filming this in the London HQ of Distilled. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. When creating this map, we cluster keywords (put related keywords into groups), so we know exactly what pages to create in terms of landing pages, blog articles, services pages, or collections and products. It's in the new Search Console, previously Fetch and Render. With the widespread. Raise your local SEO visibility with complete local SEO management. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. MozCon speaker (and all-around SEO genius) Britney Muller is here with a special edition of. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Hey, Moz fans. This is the on-page SEO portion. . Click on the whiteboard image above to open a high-resolution version in a new tab!2 days ago · Start by going to the Noteable app’s dashboard. In this Whiteboard Friday, Chris Long shows you how. It's not going to apply to you or to everyone. For reference, here's a still of this week's whiteboard. This is especially important when it comes to B2B businesses as you have individuals from many different roles exploring your site, providing input and ultimately making critical decisions. 5. Power your SEO with our index of over 44 trillion links. Cost them PageRank. If you follow this and learn from this history, I think you'll do a much better job, generally speaking, of writing for SEO than a lot. For emulating Googlebot (the links are the same whether you use Chrome or Canary): User-Agent Switcher. The best way to track if a brand is an entity, and if so, in what context, is to query the brand name in the Google Knowledge Graph search API daily and keep a record of the return results in your data warehouse. Moz Pro Your all-in-one suite of SEO essentials. I want to welcome you to my first recording from Whiteboard Friday Studio Chicago, aka my basement. For reference, here's a still of this week's whiteboard! Video Transcription Hey there, Moz community! I'm so excited to be here with you today. With recent shake-ups to the Google algorithm, Lily Ray joins us for this week’s episode to walk you through three of the most important types of. To connect your accounts, open up your site’s Google Analytics property and select the Admin gear button. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. In fact, it can scale. Moz was the first & remains the most trusted SEO company. Now this is particularly important because otherwise it can lead to doom. Here is what you will add to your . Specifically, I have five tactics for you that go beyond the traditional "I'm going to put my keyword in the title tag. Learn all about how to create kick-ass local landing pages in this Whiteboard Friday with Amanda Jordan. Your mileage is obviously going to vary based on your industry and the website metrics that you have to start out with in actuality and your competitive landscape. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. shares. Now, this is an awesome tactic to use for link building. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. Ease the stress away by ensuring that your Moz Pro subscription is set up correctly with this 10-step. We are talking about 21 smart Google SEO tips for 2021. " Then, click the "Create a secret" button. Google provides us with a number of tools. New Releases Get the scoop on the latest and greatest from Moz. This is the final installment of the three-part series of Whiteboard Fridays with Helen Pollitt on how to work better with folks within. Follow our complete guide to setting up GA4 in Chapter 1 of this guide. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Someone's performed a search for air conditioners. Learn how to forecast and demonstrate the value of your SEO efforts in this week's Whiteboard Friday and put it into practice with a free worksheet. Helping Google Navigate Your Site More Efficiently — Whiteboard Friday. I'm Cyrus Shepard. 1. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. Then the third one is you can explore keyword sets. I'll list the extensions, then advise on settings and why I use them. com 6 Like. Hello! A link on-topic usually more valuable than an off-topic link. Specifically, we breakdown the lighting, focusing on both the subject and the whiteboard, and using wireless lavalier microphones instead of boom shotgun mics. GA4 Setup Checklist: Set up a GA4 property. ) Set up or import conversions. We've included a nifty PDF download to guide you through the steps and help keep you and your team on track. Agencies, are you set up for ongoing Google Tag Manager success? Make your future self happier and more productive by setting up your GTM containers the right. A vanity URL could be a completely unique URL totally removed from your main URL. What I've seen sometimes is oh, man, it could save me tons of time if I just use a wildcard and redirect all of these pages to the homepage or to the blog homepage or something like that. SEO analytics covers a wide range of topics, but often focuses on performance metrics around traffic, keywords, URLs, page speed, conversion rates, and more. You can start talking about the benefits of your product, start showing testimonials from people. In our last episode of 2022, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and how to claim those opportunities for your existing content. Howdy, Moz fans. This can easily be fixed in your . It's been a long time since we covered one of the most fundamental building blocks of SEO—the structure of domain names and URLs—and I think it's high time to revisit. Learn all about how SEOs and content writers. 4) Optimize for the medium. There's way to do that with option B and with option C. org. Moz owns Followerwonk, so I'm getting to the free trial page for Moz Pro. A frequently asked question in the SEO world is whether or not branding plays a part in Google's ranking algorithm. For example, if you rank position #3 for a term with 1,000 monthly searches and position #1 for a term with 100 monthly searches, you would do the following math to get SOV: Keyword 1: Position 3 CTR 9. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. So pretty massive. The first one is a strong psychological nudge that you own and control 100% of the time, and that is really branding and naming conventions. Log File Analysis 101. In our first episode of 2022, Will Critchlow shows you how, much like the NBA, SEO is undergoing an analytic revolution — and how you can make the most of it. Moz’s laid back approach is a great alternative to an expensive, highly produced series. Have you always wondered how to talk to decision-makers about how you can turn their problems into SEO solutions? 🤩 Look no further than this new Whiteboard Friday. Check it out and come join us. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. A vanity URL could be a completely unique URL totally removed from your main URL. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Pete, your friendly neighborhood marketing scientist here at Moz, and I. Weirdly, this trial page doesn't even talk about Followerwonk in here. So Markdown really lets you take your skills as a writer, focus on those skills, write really well, and convert it to equally good HTML. This is part two of a three-part series of Whiteboard Fridays with Helen Pollitt on how to work better with folks within your company. I'm the director of SEO here at Seer Interactive, and today, I'm gonna be your host. ) Set up or import conversions. Today I'll be talking to you about the next search intent. Howdy Moz fans, and welcome to another edition of Whiteboard Friday. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Now you're trying to have me set up a Moz Analytics account. Click on the whiteboard image above to. This is super important. Step 3: Navigate to the "Inbound Links" tab. Use this step-by-step…Google's Search Suggest automatically recommends popular searches as you type your query into the search field. Eiminate shadows Sounds easy enough, right? Whoa! Don’t get ahead of yourself, kid. " Hentry markup is used with content that needs to be syndicated. With that in mind, hopefully you will effectively, and not too harmfully to your SEO, be able to use these pop-ups, overlays, interstitials, modals, and all other forms of elements that interfere with user experience. Be a champion of the developers you work with. In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. A cheap-ass whiteboard (a poor imitation of the high-end porcelain wonder in use today). Because, in 2018, links still do matter, still are an important part of SEO. Miro Lite is a free-to-use, easy-to-share online whiteboard. You use that subdomain to segment the language and country targeting. Typically, when SEOs think about on-page optimizations, they’re thinking about core places to include their target keywords within their content. Completely characteristically, the Moz team has even shared the details of their production set-up in this WBF show, “Tips for Filming Whiteboard Presentations”. 10 Tactics to Improve Blog Readership. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. So when you're coming up with ideas in the ideation process, try and look for ones that you can repeat over and over again. Maybe you're starting a. In a new browser tab, open your website. In my opinion, these concerns are largely unfounded. I'm annoyed at it, so we're going to talk about this a little bit. First one, starting out is this idea of semantic connectivity. Since then, it's grown to millions of views and the videos have helped trained thousands of SEOs. It's something that should be optimized, repurposed, syndicated, distributed, and leveraged so you can unlock rocket channels that will ultimately give your content the opportunity to go to the moon. Ecommerce should pay attention to engines like Amazon or Etsy. Welcome to our first Whiteboard Friday of the new year. Title, URL, & description to draw high click-through-rate (CTR) in the rankings. Know your audience. push ( ['_trackPageview']); and you will start to see page speed data in your new Google Analytics profile. On this week's Whiteboard Friday, two members of the SEOmoz Help Team will walk you through some solutions to 5 of the most common SEO problems we see on the Help Team. Howdy mozfans! This week's Whiteboard Friday features the return of Danny Dover, our lead SEO here at SEOmoz. In a new browser tab, open your website. Today I'm going to talk a little bit about the SEO slog. The topic of Artificial Intelligence (AI) and ChatGPT has dominated headlines over the past year. Using this beginner's guide, we can follow these seven steps to successful SEO: Great user experience including a fast load speed and compelling UX. Click on the whiteboard image above to open a high resolution version in a new tab!Second, we discuss the set-up they use at Moz to create Whiteboard Fridays. These videos not only attract a lot of attention from SEOs around the world, but also attract a significant number of links, embeds, and social shares; therefore increasing site traffic for Moz. ”. STAT SERP tracking and analytics for enterprise SEO experts. What separates a vanity URL from a micro-site URL or a sub-domain URL is that we never show Google that. So in this case, 6,500 is our search volume. 3 Important Google Updates to Understand — Whiteboard Friday. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Whiteboards have come a long way in recent years. Hit “Save Profile. There's one mention in the Research Tools section. Identifying, Fixing, and Preventing Cannibalization — Whiteboard Friday. External participants, including. Using a Vibe Interactive Whiteboard for Effective Brainstorming. Hi, my name's Samantha Noble, and I'm the Director of Strategy over at Koozai in the UK. This week we're going to chat about how Google is giving us insight through their search results, their suggested searches, and their related searches into. In this weeks Whiteboard Friday, Rand shows off some useful…Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Finding effective ways of organizing your analytics dashboards is quite a bit easier if you can get a sense for what has worked for others. The tricky part was referencing it for MOZ_GMP_PATH so tests could use it, since we need an absolute filesystem path. Well, guess what? You can use the hash in the URL. Number one: You have to be willing to invest more and for longer than in non-flywheel tactics. Howdy, Moz fans. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Moz DataOver 160,000 new top-level domains were registered yesterday. This week we're chatting about linking externally and linking internally, and some of the risks and rewards that are involved. Subscribe via iTunes, SoundCloud, Stitcher, or RSS. 2. STAT SERP tracking and analytics for enterprise SEO experts. All kidding aside, the idea of searcher task accomplishment is a. I got to organize the Foundry CEO Summit last week in Boulder, Colorado. In this week's Whiteboard Friday, Britney Muller breaks down log file analysis to make it a little more accessible to SEOs everywhere. Hey there SEOmoz readers! This week we are talking about what I like to call "Smarter Internal Linking". These journey maps can help to unite all of the different parts of the organization. So we say the search volume, so how many how many times something is being searched here at the top, multiplied by the click-through rate is how many clicks we expect to get. Instant downloads and streaming to your computer, tablet, or mobile device. We're getting ready for a new year, a new year of SEO. In today’s episode of Whiteboard Friday, digital marketing expert Amanda Milligan walks you through the three parts that make up a content funnel for building. htaccess to fix the non-to canonicalization issue: Click “View Settings”. One of the ways we really like to use it at Go Fish Digital is to really have it give feedback on content that we're optimizing. Nonetheless, when you’re an SEO and visiting Seattle you should always make an attempt to visit the Moz offices. Start your free 30-day trial today!2. In today’s episode of Whiteboard Friday, Lily Ray discusses the ways in which you can prove that all important “E” – expertise. I mean look great from a visual, UI perspective and look great from a user experience perspective, letting someone go all the way through and accomplish their task in an easy,. In this week’s episode of Whiteboard Friday, host Jes Scholz digs into the foundations of search engine crawling. Welcome to Whiteboard Friday. In this edition of Whiteboard Friday, Rand outlines how to set the right SEO goals for your team and shares two examples of how different businesses might go about doing just that. The simplest and fastest is probably the URL Inspection tool. Join and build community. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years. Guest blogging and guest authorship across websites other than your own is a fantastic strategy to build your brand, get in front of new people, earn some links back to your site, and earn the recognition from other communities that can lead to all sorts of good marketing opportunities in the future. Fixing the Broken Culture of SEO Metrics. The lessons Rand has learned from building and growing Moz are almost old enough to drive. You'll have to make it worth their while, though, and in today's Whiteboard Friday, Rand explains how to go about that. Kavi outlines a four-step process for building resource and content libraries. Step 2: ??? Step 3: Massive flood of traffic. Today we are going over part three of our three-part series all about featured snippets. Switch on Google signals (be aware that it may impact privacy compliance (GDPR) depending on where you’re located, and it may also lead to thresholding. Whiteboard Friday | SEO Reporting. STAT SERP tracking and analytics for enterprise SEO experts. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Step 1 - Gain deep insight. The easiest and probably quickest way for you to speed up your site today is really just to compress those images. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. You can even use free tools on your computer, Save for Web, and compress properly. In today's Whiteboard Friday, Rand explains four steps we can take to be sure we're sending searchers in the right direction. Howdy mozfans! This week's Whiteboard Friday features the return of Danny Dover, our lead SEO here at SEOmoz. Too much light directly on the Whiteboard will create glare; too little light and. Step 6: On-page SEO/keyword targeting. Check it out and come join us. Допис учасника Moz Moz 158 409 послідовників 5міс. You can write your all informations and contents e. Compare SEO Products See which Moz SEO solution best meets your business needs. When people search for our brands, they're often looking for something. This is a question from Michael Cassatt. Understand what it is they're trying to accomplish. The Basics of Local SEO.